Cory Martin
Cory Martin
These signs were designed for Belk’s trend merchandise strategy. I executed initial concepts for direction, lay-outs and “how-to-wear” strategies while my Senior Art Director, Liz Labunski took charge of directing the photo-shoots and production of the art. I also assisted in retouching some of the images used in finals.
These concepts were so successful that the marketing department included the designs in their quarterly Look Book, which focused on national brand fashion to highlight the trends that fell into this business category.