Cory Martin
Cory Martin
The Belk Blowout Bar was an in-store strategy to draw attention to the Carmen! Carmen! or Belk owned salons. This provided a pop-up opportunity in our cosmetic departments. The program was installed in four stores as a test and eventually rolled out to all stores with a Carmen! Carmen! or Belk Salon & Spa.
The illustrations were inspired by fashion illustration croquis (french for sketch) that use minimal forms to put emphasis on the clothing. This made each hairstyle stand out against one another, especially since some styles are very similar.